|Virgin Mobile USA Announces Lineup|
Jack White, Skrillex, M83, NAS, ZZ Top, Santigold, Alabama Shakes and a dozen more to play the largest annual free music event in the country
Tickets go “On Free” to the public Friday, Aug. 24
– Today the lineup for the 2012 Virgin Mobile FreeFest presented by LG was announced by select fans who took part in a contest to guess the lineup on Virgin Mobile’s Twitter page (@virginmlive). The Billboard award-winning festival, known for the inventive and unexpected experience in addition to unforgettable performances, will be hosted again for free. The festival will feature some of the most talked about, most appreciated, most relevant and most eclectic artists - filling two Main Stages and the Dance Forest.
Virgin Mobile FreeFest will be held Saturday, Oct. 6, at Merriweather Post Pavilion in Columbia, Md. The lineup on the Main Stages includes Jack White, Skrillex, M83, NAS, ZZ Top, Santigold, Alabama Shakes, Ben Folds Five, The Dismemberment Plan, Allen Stone, Trampled by Turtles, Portugal. The Man, Das Racist, Future Islands and Justin Jones. The Dance Forest will feature Above & Beyond, Porter & Zedd (Back to Back), Thomas Gold, Nervo, Alvin Risk and Penguin Prison, plus others to be announced.
"After three years of crazy press and feedback, bands start to line up early to be on the 'It-List,’” said Seth Hurwitz, chairman of I.M.P. and Virgin Mobile FreeFest producer. “Fortunately, since the tickets go in minutes, we can wait until much later than most festivals to book the absolute best stories of the moment."
How to get tickets to FreeFest
. Fans who choose to follow Virgin Mobile Live on Twitter (@virginmlive) will see a link to participate in the private presale, which will be held Thursday, Aug. 23.
“We’ve had a really big year at Virgin,” said Ron Faris, head of brand marketing, Virgin Mobile USA. “Now it’s time to celebrate. FreeFest is back - bigger than ever. We can’t wait to share this free day of music with all our fans, especially the ones who helped us announce it.”
As always, fans will be encouraged to make a donation to The RE*Generation, Virgin Mobile’s initiative to end youth homelessness. Proceeds raised to date built Virgin Mobile’s new “RE*Generation House,” a homeless youth shelter developed by Sasha Bruce Youthwork. This year's donations will open the house and provide support to a community of homeless youth. More details about this will follow shortly.
Last year Virgin Mobile FreeFest’s free tickets were scooped up in just minutes, and 50,000 people attended. In keeping with the “free” mantra, Ticketfly is waiving all service charges on free tickets when fans pick them up at Merriweather or the 9:30 Club in Washington, D.C., or print their tickets at home.
There will be a limited number of FreeFest “FREEMIUM PACKAGES,” which include admission to the festival, a charitable donation to Virgin Mobile USA’s youth homelessness initiatives, a FreeFest T-shirt, a souvenir cup that comes with free fountain drinks throughout the festival, and early admission to the grounds. FREEMIUM tickets are available via Ticketfly or at the 9:30 Club and Merriweather Post Pavillion box offices.
“Virgin Mobile FreeFest is one of the biggest, most talked about music festivals of the year, and LG is thrilled to be part of this cultural phenomenon,” said Tim O’Brien, vice president of mobile phone brand marketing for LG Electronics USA.
LG Electronics will be presenting this year’s festival and designing an onsite experience catered to concertgoers.